On Tuesday 19 December, the 100,000th Vespa scooter to be assembled in 2006 came off the production lines. An impressive result that had not been achieved for 16 years previously, the production milestone reflects the outstanding success of one of Italy's most celebrated brands. The Vespa success story is no less important in terms of charity, the Piaggio Group has decided to mark the Vespa's 60th anniversary by donating one Euro to the AISM - Italian multiple sclerosis association for each Vespa sold in 2006 and 2007.
|"2 Stroke America"' DVD release
|Is it Scootin
or Scootering? Find out why 2 Stroke America is the
definitive DVD about Scooters and the Scootering lifestyle in America. Definitive Interactive Video is proud to present its latest release, "2 Stroke America". Top video producers Tim Dati and Herbie Martin take you on an in-depth video journey into classic two stroke scootering in America. The DVD features one of a kind footage and photos, interviews, with some very unique individuals whose lives are about scooters and the scooter lifestyle...
|ITALY: Piaggio X9 Evolution 500, 200 & 125cc
years from its launch, with over 75,000 units sold so far, the Piaggio X9
gets a major makeover with the X9 Evolution.
The Piaggio X9 Evolution in 125, 200 and 500cc versions renews the success of the Piaggio X9, one of the first 500cc scooters in the world, which upped displacement while staying manoeuvrable and easy to ride.
The Piaggio X9 is in fact the most easy to handle of the medium and large displacement maxi scooters. Its new Evolution version benefits from a series of design and technical changes. These start from the new front shield design that enhances the X9's elegant, distinctive image. The sharp lines of the new front shield taper into new rear-view mirrors, which feature built-in indicators, to give the X9 Evolution improved areodynamicity...
|ITALY: Vespa Granturismo launch, Rome
Speech by Giancarlo Binetti,
Senior Vice President Two-wheeler Business Unit, Piaggio & C. Spa.
Scooter Company Signs Condom Deal
|The marketer of Italian motor scooters has co-marketing deals with Starbucks and Church Dwight Co.'s Trojan condom brand. The Starbucks promotion launches late this month, with 3,000-plus stores in the U.S. and Canada displaying posters and brochures featuring the scooter, as well as a co-branded sweepstakes. Prizes include a trip to Italy and Vespa products, said Giancarlo Fantapple, president of Piaggio USA, which markets Vespa. Karlitz Co., an independent New York events outfit, brought Starbucks together with Vespa's agency, DePlano Group, also based in New York. The agencies collaborated on print and online ads in The New York Times and on the newspaper's Web site, said Marco DePlano, president and creative director at DePlano...
|ITALY: New Vespa Gran Turismo
|The 138th Vespa model since 1946 and the first of the third millennium. With a modern but unmistakably Vespa shape and large steel body, the Vespa Granturismo is the perfect mix of classic appeal and state-of-the-art technology. This new Vespa model will be available from end-March in the European markets, in two powerful 200cc and 125cc versions whose four-stroke, four-valve engines are already compatible with future Euro2 emissions standards. The first Vespa in history to have liquid cooling, two disk brakes and large 12-inch wheels, the Granturismo is stylishly sporty, with top performance in its two engine size categories. What hasn't changed - the incomparable Italian style that its name inspires and that the Vespa brand has stood for worldwide over the last 57 years.
|ITALY: Piaggio Powers Cagiva
|Italian papers are reporting that the Cagiva Raptor (similar to Ducati Monster) will soon be using the Piaggio V twin engine in place of the Suzuki sourced motors currently supplied. A prototype with the 850cc engine has been undergoing extensive testing in Italy since about mid February. A "family" of motors in a variety of displacements are planned in the near future.
|Italy: Aprilia and Piaggio sign a Joint Procurement agreement
|Aprilia S.p.A. and Piaggio & C. S.p.A., the two leading motorcycle manufacturers in Europe, traditionally competitors, announce an unprecedented cooperative agreement in their sector: the adoption of joint sourcing strategies for the purchase of direct and indirect materials, through a formal Joint Procurement initiative...
|JAPAN: Tokyo Motor Showin666l
|Honda feature Elysium concept motor scooter and production models; Silver Wing 400 and unique styling Zoomer...
Rossi Motor Scooter
|Honda has produced a Valentino Rossi replica X8R scooter? This model is a 50cc 2-stroke being sold in Europe with logos of all the sponsors that helped Rossi win this years 500cc World Grand Prix Championship. Very trick indeed.
|USA: Puff Daddy Scooter Mayhem
|Miami: Sean Combs, alias Puff Daddy and former boyfriend of Jennifer Lopez was arrested after making an illegal lane change on his motor scooter along Ocean Drive, Miami Beach. Police charged Sean with driving on a suspended licence. If he takes the rap he faces a fine up to $500 US or time in the pen. Sean was acquitted of bribery and weapon charges last month, which stemmed from a New York nightclub shooting. In March he was caught speeding his 1999 Bentley along Ocean Boulevard on the suspended licence, he was not arrested.
|India: Scooters Uncool!
|Bombay: Bajaj Auto, India's leading motor scooter maker has recorded a significant sales fall for the October-December quarter, down just under %10 from the previous year. Interestingly, motorcycles are perceived cool and scooters unfashionable - a trend not expected to change (in India). The desire for more expensive motorcycles, have pushed sales and profits up at Hero Honda which will launch two new bikes soon. Bajaj have plans for four new models, including an interpretation of a Harley-Davidson chopper and cheaper scooters for the budget minded.